Client:
Abryanz (Uganda)
Services:
Lead Art & Creation Direction
Brand & Product Strategy
Logo & CI Design
Campaign Stylist
Fashion Editorial & Lookbook
Product Design & Development
Year:
2022
Industry:
Fashion, Apparel, Streetwear
Credits:
Photography - Lesedi
Editor - Sir Abner
Video editor and production - Sir Abner
Studio - Katz Studio
Brief:
As Lead Creative Director, I guided and executed a multidisciplinary rollout, spanning the following:
- Corporate Identity & Branding
Designed brand logo, typographic system, and adaptable CI toolkit
Developed a color palette and brand marks that reflect Abryanz's aesthetics
Defined tone-of-voice, brand values, and visual architecture
- Fashion Editorial & Campaign Styling
Conceptualised and directed a seasonal fashion editorial/lookbook, from theme development to shot execution
Led fashion styling and casting
- Product & Brand Development
Consulted and designed apparel from concept to garment
Advised on storytelling angles for each collection — infusing pieces with references and aspirational appeal
- Digital Rollout
Directed website UX and layout design to present the brand as digital-first and globally relevant
Provided art direction for photography used across the site and social platforms
Curated e-commerce product visuals, ensuring a consistent and elevated retail experience
