Sir Abner (Seboni Abner Makgamatha)
Creative Brand Consultant | Cultural Strategist | Visual Philosopher
Creative Brand Consultant | Cultural Strategist | Visual Philosopher
Sir Abner is a creative visionary rooted in the sacred soil of South Africa — where memory, culture, and spiritual intelligence meet strategy and aesthetics. As a Creative Brand Consultant, he builds transformative brand worlds that speak from the soul and move with cultural precision.
His work is an act of visual storytelling — translating heritage, street sensibility, and African futurism into brand identities, campaigns, and experiences that resonate deeply with contemporary audiences. Whether he's shaping a logo, directing a fashion film, or architecting a cultural collaboration, Sir Abner’s approach is rooted in meaning, not just aesthetics.
From his tenure as Artistic Director of Textile Print at David Tlale Couture to his role as Creative Director at Drip Footwear, he has consistently led with intention — designing not only what a brand looks like, but how it feels and moves in the world. His strategic rebranding and visual leadership have shaped iconic campaigns like Tastic Rice Heritage, Pongrácz Bold Print of the Year, and the lifestyle evolution of Drip Footwear.
As the founder of Application Form trait-marked, his creative studio and philosophy lab, Sir Abner champions “placeholder aestheticism”—a remix-based practice where design becomes a living, breathing reflection of culture in motion. The agency operates as a cross-disciplinary engine for brands seeking resonance beyond trend: a blueprint for relevance, identity, and narrative impact.
His cultural fluency and design thinking earned him a seat on the Creative Panel for Design Joburg 2022, positioning him as both a tastemaker and architect of South Africa’s evolving creative landscape.
At his core, Sir Abner is more than a consultant — he is a cultural translator, a strategic alchemist, and a visual philosopher committed to helping brands show up with soul, context, and clarity in a hyper-stimulated world.