Client:
Dripsportif
Services:
Lead Art & Creation Direction
Campaign Strategy
Visual Storytelling Lead
Fashion Editorial
Graphic Design
Year:
2023
Industry:
Fashion, Sports Culture, National Identity
Credits:
Photography - Zipho Sebati
Production - Studio 93
Videography - Wax Motions
Video editor and production - Wax Motions
Stylist - Vuyisa Madikiza
Casting:
Brief:
The Drip Moroka Swallows replica jersey campaign celebrates the beautiful game of soccer in South Africa and the man and woman that strive to make our beautiful country what it is through the spirit of aspiration and conviction to build this land. Ultimately emphasising that this jersey is for all soccer fans that celebrate South African football history no matter what team you support.
The goal was to create more than a fashion moment — it was a national love letter. A campaign that celebrates not just the sport, but the everyday champions across South Africa who carry the game’s spirit with them. The jersey became a symbol of unity, resilience, and aspiration - furthermore highlighting a huge milestone for the brand as first local technical sponsor for a reputable official PSL league team in classic Drip fashion.
The campaign was extra special as it featured a cast and models from the birth place of Moroka Swallows, Dobsenville Soweto, but was shot in Marabastad Pretoria to show the university of South Africa's vibrant culture.
We also created a sub logo for Drip's football division, where all future collaborations under the brand's performance segment in soccer would fall.
