Client:
Dripsportif
Services:
Creative Direction
Brand Identity Design
Rebranding
Logo Design System
Brand & Product Strategy
Packaging
Year:
2023
Industry:
Fashion, Footwear and Retail
Credits:
Photography - Desire Ndou
Drip App - AirBuy
Stylist - Vuyisa Madikiza
Brief:
Drip, a street footwear powerhouse rooted in the founder's township story about humble beginnings & pride, sought to evolve its brand identity as it expanded from sneakers into lifestyle and fashion.
The challenge was to strategically reintroduce the logo and brand system to reflect Drip’s next chapter and cater for a product offering across all their desired segments from lifestyle, active and performance for both footwear and apparel products and all key marketing communication touch points.
Blending their aspirational style with grassroots credibility inspired by the founder's story. We used this notion to expand the new story to one that can be passed down to the consumer who already warms up and aspires to the possibilities of what Drip could be, we used this as inspiration to create an overall unique modern aesthetic. Identifying creatives as the new athletes, transcending creativity as a source of empowerment to and for the everyday people on and off the track, field, court, dance floor, office and street - Drip becomes the ultimate South African currency for culture.
