Client:
Abryanz Style & Fashion Awards
Services:
Creative & Art Direction
Branding
Graphic Design
Illustrator
ATL & BTL Strategy
Year:
2018 - 2019
Industry:
Fashion Events
Credits:
Photography - Desire Ndou
Drip App - AirBuy
Stylist - Vuyisa Madikiza
Brief:
Appointed to lead the creative direction and brand development for the continent’s most prestigious red carpet and fashion awards platform, the ASFAs (Abryanz Style & Fashion Awards) — an annual celebration recognizing global Africans shaping culture across fashion, music, and art.
The challenge was to reimagine the brand identity and deliver a powerful 360° campaign across ATL, BTL, digital, and physical touchpoints. The vision: elevate the ASFAs beyond an awards show into a cultural moment that connects the African diaspora through style, innovation and narrative impact.
